Community Outreach in Action
Working locally within communities and with community physicians to increase clinical trial awareness and engagement among those from BAME groups.
Our grassroots ‘boots on the ground’ approach means we are able to build relationships and trust with key community stakeholders. For example, we have visited churches, grocery stores, hair salons and gyms in order to reach specific populations and talk to them about clinical research. It’s an approach we are currently implementing with The Christie NHS Foundation Trust, one of the worlds leading specialist hospitals in the UK, to make cancer clinical trials more accessible.