Patient Recruitment Experts
Our team focuses on accelerating patient enrollment so you can focus on research
Innovative Trials specialises in delivering effective global patient enrollment strategies for your clinical trials by adopting a patient and site-centric approach.
Our Recruitment Experts work with some of the biggest global pharmaceutical companies, clinical research organisations (CROs) and biotech companies to deliver effective strategies. We also utilise patient data to help find more potential participants, working closely with trial sponsors.
We pride ourselves on forging close, collaborative and long-lasting relationships with our clients. Together, we become one team to ensure patient recruitment and retention success for your studies across various therapeutic areas.
Innovative Trials was founded in 2010 by Kate Shaw and Dave Watkins after identifying a growing need for support.
Headquartered in the UK, Kate and Dave have grown Innovative Trials into a leading global expert in recruitment and retention with specialists living and working in more than 70 countries.
Prior to setting up Innovative Trials, Kate worked for a number of large global pharma companies resulting in her being the only Patient Recruitment Specialist for a Top 10 Pharma company. Kate is passionate about clinical research and strives to ensure that patients are fully educated and supported before participating in clinical trials.
Kate Shaw
Founder and Chief Executive Officer
Dave is the co-founder and back bone of Innovative Trials. As Chief Operating Officer he oversees the company’s business operations and the IT infrastructure. Prior to setting up Innovative Trials, he spent 18 years working in IT for a Business Services Company, Private Banking and as a technical consultant at a Major US Solutions Provider.
David Watkins
Chief Operating Officer
With 6+ years working within the healthcare industry and 15+ years in the Human Resources field, Laura leads the Operations team at Innovative Trials. She is passionate about patient centricity and the importance of the people involved within a clinical trial; whether a patient, a caregiver or a site staff, they are intrinsic to the study’s success.
Laura Burt
Director of Operations
With 21+ years of commercial experience, Eloise implements and executes business growth strategies in driving revenue and capitalising on new income streams that make a real bottom-line impact. Since joining the clinical research industry, Eloise’s passion is helping to make sure patients are educated and informed, giving a personal fulfilment to her role.
Eloise Moffett
Vice President of Commercial
Our Mission
“To enable all patients to have faster access to life-improving treatments by accelerating clinical development and engaging with communities.”
Equality and Diversity Commitment
Innovative is committed to ensuring we eliminate discrimination from all of our processes, culture and recruitment strategies. Our Equality and Diversity Committee is here to support the company in creating an organisation where the working environment is accessible, responsive and appropriate to people where all employees can fully contribute, develop and flourish at work, irrespective of their personal characteristics.
Take an overview of equality, diversity and human rights issue to support the company’s strategic agenda in this area.
Work within Equality and Human Rights Commission guidelines and codes of practice.
To oversee the design, implementation and periodic review of IT’s equality objectives.
To oversee the implementation, completion, monitoring, audit and evaluation of the Equality Impact Assessment (EqIA) process for policy and procedures.
Our Partnerships
Our Awards
International Trade 2020-2025
The Queen’s Awards for Enterprise
Business Transformation of the Year 2023 Finalist
Lloyd’s Bank British Business Excellence 2023
Best Global Patient Recruitment Company 2021
Global Health & Pharma Awards