Patient Recruitment Experts
Our team focuses on accelerating patient enrollment so you can focus on medical research
Innovative Trials specialises in delivering effective global patient recruitment strategies for your clinical trials by adopting a patient and site-centric approach.
Our Recruitment Experts work with some of the biggest global pharmaceutical companies, clinical research organisations (CROs) and biotech companies to deliver effective strategies. We also utilise patient data in the recruitment process to help find more potential participants, improving patient engagement and recruitment outcomes by working closely with trial sponsors.
We pride ourselves on forging close, collaborative, and long-lasting relationships with our clients. Together, we become one team to recruit patients for clinical trials and ensure recruitment and retention success for your studies across various therapeutic areas.
Innovative Trials was founded in 2010 by Kate Shaw and Dave Watkins after identifying a growing need for support.
Headquartered in the UK, Kate and Dave have grown Innovative Trials into a leading global expert in patient recruitment advertising and retention with specialists living and working in more than 70 countries.
Prior to setting up Innovative Trials, Kate worked for a number of large global pharma companies resulting in her being the only Patient Recruitment Specialist for a Top 10 Pharma company. Kate is passionate about clinical research and strives to ensure that patients are fully educated and supported before participating in clinical trials.
Kate Shaw
Founder and Chief Executive Officer
Dave is the co-founder and back bone of Innovative Trials. As Chief Operating Officer he oversees the company’s business operations and the IT infrastructure. Prior to setting up Innovative Trials, he spent 18 years working in IT for a Business Services Company, Private Banking and as a technical consultant at a Major US Solutions Provider.
David Watkins
Chief Operating Officer
With 21+ years of commercial experience, Eloise implements and executes business growth strategies in driving revenue and capitalising on new income streams that make a real bottom-line impact. Since joining the clinical research industry, Eloise’s passion is helping to make sure patients are educated and informed, giving a personal fulfilment to her role.
Eloise Moffett
Vice President of Commercial
Ian is part of the Innovative Trials’ leadership team. Prior to his appointment, Ian held numerous other senior finance roles during his career of more than 30 years in which he honed his skills in strategic management and guidance, team building and financial forecasting and reporting. Ian was previously the Director of Finance, HR and Operations at EdTech company Enroly.
Ian Keith
Finance and Business Services Director
Our Mission
“To enable all patients to have faster access to life-improving treatments by accelerating clinical development and engaging with communities.”
Equality and Diversity Commitment
Innovative is committed to ensuring we eliminate discrimination from all of our processes, culture and recruitment strategies. Our Equality and Diversity Committee is here to support the company in creating an organisation where the working environment is accessible, responsive and appropriate to people where all employees can fully contribute, develop and flourish at work, irrespective of their personal characteristics.
Take an overview of equality, diversity and human rights issue to support the company’s strategic agenda in this area.
Work within Equality and Human Rights Commission guidelines and codes of practice.
To oversee the design, implementation and periodic review of IT’s equality objectives.
To oversee the implementation, completion, monitoring, audit and evaluation of the Equality Impact Assessment (EqIA) process for policy and procedures.
Our Awards
International Trade 2020-2025
The Queen’s Awards for Enterprise
Business Transformation of the Year 2023 Finalist
Lloyd’s Bank British Business Excellence 2023
Best Global Patient Recruitment Company 2021
Global Health & Pharma Awards