Five colleagues crowding in to hug a woman in a yellow blouse, who pulls a bashful face

Retention should feel supported, not sustained

Retention items should do more than sit in a drawer. Thoughtfully designed, practical and personal, they can reinforce connection, appreciation and the trial experience.

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Previous results

  • +69%Randomisation
    rate
  • 36.5%Reduction in
    screen failure rate
  • +123%Increase in
    qualified leads
  • +46%Enrolment
    rate
  • 97%Patient satisfaction,
    Navigator

Stay Connected. Stay Engaged.

Keeping patients engaged throughout a clinical trial takes more than reminders. Our retention solutions are designed around the realities of patients' lives, helping remove barriers, maintain connection and make it easier for participants to stay in a study.

From patient support and local-language navigation to educational materials, ongoing engagement and site support, we create practical, human-led solutions that help participants feel informed, supported and valued throughout their trial journey.

Because retention isn't just about keeping patients in a trial, it's about keeping them connected to the reason they joined.

What we hear

  • What’s the point of this?

    A logo on a giveaway feels like marketing, not thanks. It gets put away at the first visit, and nobody remembers why it was handed out.

  • It needs to feel more personal.

    Participants give their time, travel to visits and share their health. An item picked for everyone recognises none of that, or the person it was given to.

  • We need something they’ll use.

    The best retention item is one a participant reaches for between visits: useful every day, and a quiet reminder of the study each time they pick it up.

  • I wish I could speak to someone

    Sometimes it isn't an item that keeps someone in a study, it's a person. Questions don't wait for the next visit, and unanswered ones become reasons to leave.

Results

Where this has already worked.

All Results
What changedRead case study
What's included

Down to the last thank-you

From thoughtful study items and milestone moments to creative engagement and real human support, we bring together everything needed to keep participants connected throughout their clinical trial journey.

Whether it's a small reminder that makes someone feel valued, a creative idea that keeps the study engaging, or a real person there to listen when they need support, every touchpoint is designed with the person behind the participant in mind.

Because great retention isn't about keeping people in a trial. It's about giving them reasons to want to stay.

  • The Clinical Trial Adventure activity book, its cover and an open spread of puzzlesBranded study items
  • A pink card reading Thank you! with a smiley face, beside a white mugMilestone & appreciation items
  • People sitting in a circle, their feet round a sketched lightbulb and the paths leading to itCreative retention concepts
  • A man on the telephone, giving an OK signPatient Support Centre
  • Four children in denim jackets covered in patches, smilingRetention Patch Programme

Branded study items

The Clinical Trial Adventure activity book, its cover and an open spread of puzzles

Milestone & appreciation items

A pink card reading Thank you! with a smiley face, beside a white mug

Creative retention concepts

People sitting in a circle, their feet round a sketched lightbulb and the paths leading to it

Patient Support Centre

A man on the telephone, giving an OK sign

Retention Patch Programme

Four children in denim jackets covered in patches, smiling
  • 150+Languages
    translated
  • 50,000+Site support
    calls
  • 100+Conditions
    covered
  • 27,500+Patient support
    calls
  • 600+Clinical trials
    supported
  • 9,700+Patients directly
    supported
  • 70+Countries
    reached
FAQs

Questions sponsors and CROs ask

Contact Us
What retention solutions do you offer?

From retention items and patient packs to our Retention Patch Programme and Patient Support Centre, we create human ways to keep patients connected.

What is the Retention Patch Programme?

Our partnership with Oliver Patch Project gives children in trials a meaningful patch to recognise their journey and support retention.

How does the Patient Support Centre support retention?

Our local-language support team helps patients navigate questions and challenges, providing human support beyond traditional site hours.

Can solutions be tailored to our study?

Yes. We tailor retention solutions to your patient population, therapeutic area, study journey, geography and specific challenges.

Can we combine different retention solutions?

Absolutely. Retention items, the Patch Programme and Patient Support Centre can combine to create a connected, human retention strategy.

Clarity on your enrolment risk starts with one conversation.

Enrolment is just the beginning.

Book a Strategy Call