In February, we celebrate World Cancer Day. Innovative Trials are passionate about ensuring our diverse population is adequately represented within medical research. Whether it is wanting to see more people from underrepresented communities choosing science as a career and pushing for greater patient diversity in clinical trials or focusing on what we are doing internally to celebrate and promote equality and diversity. Throughout 2021, we have made a pledge to share our education and experiences with our clients and colleagues, to ensure inclusivity across the board. Each month we will be releasing communications in line with national and international awareness campaigns. In 2021, we have explored: Women’s Healthdiversity in Cancer, Heart Disease and Scleroderma, Ovarian and Prostate Cancer, Autism Acceptance,Ramadan and Bowel Cancer, Stroke and Hepatitis, Mental Health, Pride month, Women with Alopecia, Psoriasis, Dementia, DisabilityBlack History Month and Lupus

World Cancer Day

On the 4th of February 2022 World cancer day is working to #CloseTheCareGap by raising awareness and uniting the world to beat cancer and the care gap which can divide so many of us.


Half the world’s population lacks access to the full range of essential health services (WHO, 2017). When it comes to cancer, many of us are denied basic care, despite the fact that we live in a time of awe-inspiring advancements in cancer prevention, diagnosis and treatment. 

People who seek cancer care hit barriers at every turn. Income, education, geographical location and discrimination based on ethnicity, race, gender, sexual orientation, age, disability and lifestyle are just a few of the factors that can negatively affect care. The most disadvantaged groups are also more likely to have increased exposures to a host of other risk factors, like tobacco, unhealthy diet or environmental hazards. This is the equity gap – and it’s costing lives.


What can we do ?

  • Educate ourselves, friends and family about cancer prevention 
  • Equipping healthcare professionals with the skills and knowledge around inequality in cancer care
  • Raise your voice in support for policy and government change 

Find out more around Age, Gender, minority group, age, poverty, refugee, homophobia and trans related discrimination HERE.

Innovative Trials experience

Innovative Trials has extensive experience in oncology with involvement in over 50 studies across the globe. With its boots-on-the-ground approach and reach in over 70 countries, Innovative Trials was able to achieve a 113% increase in the patient randomization rate in a global  Metastatic Colorectal Cancer 2-month rescue study.



  • Union for International Cancer Control. (2022). World Cancer Day. World Cancer Day. Retrieved February 3, 2022, from
  • WHO. (2017, December 13). World Bank and WHO: Half the world lacks access to essential health services, 100 million still pushed into extreme poverty because of health expenses. WHO | World Health Organization. Retrieved February 3, 2022, from